Independent counsel, contractor-direct pricing strategy, and specification-grade documentation — from the only consultant who has personally sold, designed, engineered, fabricated, and installed cabs in New York's most prestigious buildings. 33 years, every role in the room.
It's also your building's handshake — judged the instant the doors open, on every trip. Get it wrong and it becomes a liability in safety, in budget, and in the impression it makes. Vertice makes sure it stays an asset.
Design review and ground-up design, rendered photorealistically to your cab's exact dimensions — so you and your client approve the finished cab before a single panel is cut.
Materials, weight, and ASME A17.1 engineered for how the car is actually used — the strike zone, the lifecycle, the replacement. Stunning is not the same as smart.
Contractor-direct value engineering that lowers cost without cheapening the result, written into specs a contractor can't substitute around.
Configure the interior to your car's exact dimensions, change any material or detail and see it instantly, then get the specification, the weight, and the estimate from the same design.
Layouts, ceilings, lighting, handrails, floors, screens and hundreds of finishes — in 39 seconds.
A brief, limited-access preview of the render program.
Core engagements are quoted at a fixed fee that covers the complete project — never an open hourly meter. Select services like project management and field evaluations are hourly or retainer. The first scope call is free.
Materials, fire ratings, weight, and code compliance assessed against your design intent.
Specs written to protect the design — not to enable contractor substitutions.
Contractor-direct pricing strategy that finds real cost without cheapening the result.
Oversight of drawings and fabrication so what ships matches what was approved.
Most of the visual impact of a full replacement, correctly scoped, at a fraction of the cost.
Photorealistic renders to your cab’s exact dimensions, with full spec & weight calc — approve the finished cab before fabrication.
You send the specifications; Vertice handles cab fixture and Monitor Controls fixture selection and submittals, start to finish.
Want to understand indoor air quality (IAQ) inside an elevator? Want the only proven system for truly removing airborne contaminants and particulate matter from an elevator cab — the one system accepted under NYC DOB OTCR Technical Bulletin 2021-015?
Sterilyft™ is Nick Gretsuk’s patented elevator-cab air purification and sterilization system — hospital-grade dual MERV-13 filtration plus UV-C disinfection, in a shaft-isolated, semi-closed loop that cycles the full cab’s air about twice a minute, adding no ozone, no chemicals and no ions. An independent UL air-quality study measured over 95% reduction in airborne particulate matter (PM10, PM2.5, PM1). ETL Listed · CARB Certified.
In multiple instances, Vertice has delivered design solutions others deemed impossible — turning complex challenges into defining features of the building.
Freedom Tower · Empire State Building · New York Stock Exchange · 1211 Avenue of the Americas · 1185 Avenue of the Americas · 115 Central Park West · The Apthorp · 250 Park Avenue · 599 Lexington Avenue · 85 Broad Street · 600 Madison Avenue · Tiffany Financial District (37 Wall St) · Ritz Tower Park Avenue · Rockefeller Center (30 Rock, 10 Rock, 600 & 610 Fifth) · Lincoln Center · WTC Memorial elevators · The Pierre Hotel · Cloud Hotel (133 Greenwich) · Ray Catena (Edison) · Starwood Capital HQ Miami · and more.
"For over three decades I've designed the cabs, engineered the details, sold the projects, managed the builds, and owned the companies that delivered them. Every role, every angle, every hard-won lesson."
Vertice was built for architects, developers, owners, and design teams tired of being quoted what they're told instead of what things actually cost — tired of markups buried in markups, and "expertise" that ends where the cab begins. When you engage Vertice, you get independent counsel and a level of material and engineering fluency you simply cannot hire anywhere else.
Distinct from our design-build work: independent loss-claim reporting and review — documentation, scope, and valuation — so you know the real number before you accept, or challenge, anyone's quote. Retained by owners, insurers, and opposing consultants alike.
New construction, modernization, or a damage claim — the first consultation is complimentary, and Nick responds personally, usually within one business day. New York and New Jersey, and available nationwide for the right projects.
We publish real numbers and real code guidance — most consultants won't.
Real projects, real lessons — the stories that show why the cab is never as simple as it looks.
Water in the elevator? The pressure to return to service can leave critical cab items undone. Seven pointers on what to photograph, what to look for, and when to call.
Read the story →A residential board showed up with an AI-generated vision: wood veneer, bronze walls, terrazzo floor. Here is what it took to turn it into a cab that can actually be built, lifted and lived with.
Read the story →Water hit your elevator? Getting back in service is step one. Here is what gets missed in the cab: pooled water on top of the car, wood substrates and a plywood enclosure, and a claim that could run nearly $1 million.
Read the story →How do you design an elevator cab, or deal with a designer or architect designing one? Seven steps: vision, visuals, the don't-wants, real-world use, the building's handshake, budget and timeline, and a plan that works.
Read the story →Everyone asks what hiring a cab consultant gets you. The more useful question is what a cab interior costs you when nobody owns it: stalled design development, details you were told could not be done, layers of markup, and a car you meet for the first time when the doors open.
Read the story →Most renderings sell a look. The Vertice rendering program hands you a cab you can actually build — priced, weighed, specified, and vetted against the real car before a single part is cut.
Read the story →Elevator consulting was born when buildings outgrew the companies selling the equipment. Cab interior consulting is that same job — an independent voice for the owner — one floor down.
Read the story →